Cookie Policy
Last updated: July 30, 2026
This Cookie Policy explains how ELITE Energy ("we", "us", "our") uses cookies and similar technologies on drinkelite.com. It should be read alongside our Privacy Policy.
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They let the site remember your actions and preferences, keep your cart and session working, measure how the site is used, and measure the performance of our advertising.
Cookies We Use
Our store runs on Shopify, and we use Google Analytics 4, Google Ads, the Meta (Facebook/Instagram) Pixel, and the TikTok Pixel. The table below lists the main cookies set on our Site.
| Cookie | Provider | Purpose | Type / Typical duration |
|---|---|---|---|
| _shopify_s, _shopify_y, _shopify_sa_t, _shopify_sa_p | Shopify | Session identification and Shopify’s built-in store analytics. | Strictly necessary / analytics — session to 1 year |
| cart, cart_ts, cart_sig, cart_currency | Shopify | Stores the contents of your shopping cart and keeps it associated with your session and currency. | Strictly necessary — up to 2 weeks |
| secure_customer_sig, _secure_session_id, keep_alive | Shopify | Keeps you signed in, secures your checkout session, and maintains your session across pages. | Strictly necessary — session to 1 year |
| _tracking_consent, _cmp_a | Shopify | Records your privacy/cookie consent preferences. | Strictly necessary — 1 year |
| localization | Shopify | Remembers your country/region selection. | Functional — 1 year |
| _ga | Google Analytics | Distinguishes unique visitors and measures site usage. | Analytics — 2 years |
| _ga_* (e.g. _ga_XXXXXXXXXX) | Google Analytics 4 | Persists GA4 session state for the measurement ID used on this Site. | Analytics — 2 years |
| _gid | Google Analytics | Distinguishes visitors for short-term usage reporting. | Analytics — 24 hours |
| _gat, _gat_gtag_* | Google Analytics | Throttles the rate of analytics requests. | Analytics — 1 minute |
| _gcl_au, _gcl_aw, _gcl_dc | Google Ads / Google Tag | Conversion measurement and attribution for Google Ads campaigns, and remarketing. | Advertising — up to 90 days |
| IDE, test_cookie | Google DoubleClick | Ad delivery, remarketing, and measuring ad performance (set on google.com/doubleclick.net domains). | Advertising — up to 13 months |
| _fbp | Meta Pixel | Identifies browsers for advertising delivery and conversion measurement on Facebook and Instagram. | Advertising — 90 days |
| fbc / _fbc | Meta Pixel | Stores the Facebook click identifier (fbclid) from an ad click so a later purchase can be attributed to that ad. | Advertising — 90 days |
| _ttp | TikTok Pixel | Measures and improves the performance of TikTok advertising campaigns and attributes conversions. | Advertising — 13 months |
| _tt_enable_cookie | TikTok Pixel | Enables TikTok pixel tracking on the Site. | Advertising — 13 months |
Exact cookie names and durations can change when a provider updates its technology. Third-party cookies are set and controlled by the providers named above, not by ELITE Energy.
Services We Share Data With
- Shopify — ecommerce platform, checkout, payments, and store analytics.
- Google Analytics 4 and Google Ads — website analytics, conversion measurement, and remarketing.
- Meta (Facebook and Instagram) Pixel — advertising delivery, audience building, and conversion measurement.
- TikTok Pixel — advertising delivery, audience building, and conversion measurement.
- Appstle Subscriptions — management of Subscribe & Save subscription orders.
Managing Your Cookies
Most browsers let you block or delete cookies through their settings. Blocking strictly necessary cookies will break cart and checkout functionality. You can also opt out of specific advertising and analytics cookies:
- Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
- Google Ads settings: adssettings.google.com
- Meta ad preferences: facebook.com/adpreferences
- TikTok ad personalization: available in your TikTok app privacy settings
- Industry opt-out tools: optout.aboutads.info and youronlinechoices.eu
Do Not Track and Global Privacy Control
Some browsers send a "Do Not Track" or Global Privacy Control signal. Where required by applicable law, we treat a Global Privacy Control signal as a request to opt out of the sale or sharing of personal information for targeted advertising.
Changes to This Cookie Policy
We may update this Cookie Policy as our technology or legal obligations change. We will post the revised policy on this page and update the "Last updated" date.
Contact
Questions about this Cookie Policy? Email us at support@drinkelite.com, or write to ELITE Formulas, Inc., 82913 Overseas Hwy, STE A, Islamorada, FL 33036.